Sales 2024: €2.05 billion

Overview

Ströer Media is an international marketing company that specializes in online and outdoor advertising. The company, based in Cologne, focuses on advertising in public spaces in addition to several thousand websites. Ströer currently operates around 300,000 advertising media in the outdoor media sector, such as billboards or advertising columns. These are increasingly also found in animated form, such as digital displays or rotating, illuminated advertising columns. The parent company Ströer Media includes the corporate segments OOH Media, Content Media and Direct Media.

General Information

Headquarters
Ströer SE & Co. KGaA
Ströer-Allee 1
50999 Cologne
Germany
Telephone: 0049 2236 9645-0
Internet: ir.stroeer.com/de

Branches of trade: outdoor advertising, online advertising
Legal form: SE & Co. KGaA
Financial year: 01.01. – 31.12.
Founding year: 1990

Basic economic data (in million euros)

	2024	2023	2022	2021	2020	2019	2018
Revenue	2,05	1.914	1.772	1.627	1.442	1.591	1.582,5
consolidated profit		112,4	151,8	130,3	48,6	119,7	114,2
Employees		11.504	10.576	10.079	10.003	12.210	12.415

Executives and Directors

Board of Directors / Management:

• Udo Müller, founder/co-CEO
• Christian Schmalzl, Co-CEO
• Henning Gieseke, COO
• Christopher Kaiser, Co-CEO, Ströer Media Solutions
• Michael Noth, Co-CEO, Ströer Media Solutions
• Anne Ossenberg, Legal Director, Ströer SE & Co. KGaA
• Birgit Ossendorf-Will, HR Director, Ströer SE & Co. KGaA
• Marc Schmitz, CEO Ströer Content Group GmbH
• Alexander Stotz, CEO of Ströer Media Deutschland GmbH

Supervisory Board:

• Christoph Vilanek, Chairman, CEO freenet AG
• Martin Diederichs, lawyer
• Prof. Dr. Stephan Eilers, Partner at Freshfields Bruckhaus Deringer Rechtsanwälte, Tax Advisor PartG mbB, Attorney at Law
• Elisabeth Lepique, Managing Partner Luther Rechtsanwaltsgesellschaft mbH, Attorney-at-law, Tax Consultant
• Barbara Liese-Bloch, Managing Director MONOFIL TECHNIK Gesellschaft für Synthesemonofile mbH, Hennef
• Petra Sontheimer, Management Coach & Organizational Consultant at cidpartners GmbH
• Dr. Dieter Steinkamp, Senior Advisor at the strategy consulting and consolidation platform Advyce & Company
• Ulrich Voigt, Board Member of Sparkasse Köln-Bonn
• Andreas Güth, head of the railway and transport union in Kassel (EVG)
• Sabine Hüttinger, Head of Portfolio Service Center Region East of Ströer Deutsche Städte Medien GmbH
• Christian Kascha, team and project manager for research and consulting projects at Statista GmbH
• Simone Kollmann-Göbels, Senior Vice President Purchasing & Real Estate at Ströer SE & Co. KGaA
• Tobias Meuser, Portfolio Manager (Ströer)
• Christian Sardiña Gellesch, Regional Manager Portfolio West/Rhine (Ströer)
• Tobias Schleich, Chairman of the Works Council of Ströer Digital Media GmbH
• Stephan Somberg, union secretary (ver.di)

History and Profile

The outdoor advertising company Heinz W. Ströer GmbH & Co. KG was founded in Cologne in 1963 by Heinz W. Ströer and initially specialized in billboards. In 1990, the company merged with the co-operator of another advertising agency that competed with Ströer. Heinz W. Ströer and his new business partner Udo Müller thus founded Ströer City Marketing GmbH, of which they each owned 50 percent. The company underwent another merger in 2002, when other acquired companies were integrated. The name was changed to Ströer Out-of-Home Media AG. In 2004, Ströer took over Deutsche Städte-Medien GmbH and in 2005, Deutsche Eisenbahn-Reklame. At that time, Ströer had a turnover of 385 million euros (2005) with 1,350 employees. In 2011, Ströer bought ECE flatmedia GmbH, then the market leader in digital brand communication and sales promotion in shopping centers. In 2015, Ströer Media bought the online platform t-online.de and the digital marketer Interactive Media from Telekom. Ströer offers its approximately 300,000 advertising spaces in the 200 largest German train stations, in and on subways and buses, at the airport, in the largest German shopping centers and digitally in online advertising. Since 2012, Ströer has also been offering marketing management for social influencers, such as YouTubers, with Tube One.

In 2010, the Ströer Out-of Home Media AG share was added to the Prime Standard of the Frankfurt Stock Exchange. In 2015, it was included in the MDAX, but has been back in the SDAX since 2018.

management

The company segments OOH Media, Content Media and Direct Media are managed by the group holding company Ströer SE & Co. KGaA, personally liable partner Ströer Management SE. The Management Board consists of the co-CEOs Udo Müller and Christian Schmalzl.

Business segments

out-of-home media

The company Ströer Media started with out-of-home media, such as posters or advertising columns, and is now one of the largest outdoor advertisers in Germany. In addition to the previously mentioned standard advertising media for outdoor advertising, posters and advertising columns, Ströer also offers more modern advertising techniques, such as illuminated advertising spaces, large advertising spaces such as billboards on building facades, rotating neon signs, city light columns (the modern version of advertising columns), advertising in and on means of transport, etc. The company also generates advertising revenue by setting up street furniture used as advertising media free of charge, such as bus shelters at tram or bus stops or large clocks. In addition to setting up the advertising media, Ströer Media also takes care of the care and maintenance of the advertising spaces.

online advertising

Ströer Media is also one of the German market leaders in internet advertising. The company has owned majority stakes in FreeXMedia, Business Ad, Adscale and Ströer Interactiv since 2012. The Ströer Group also includes websites such as giga.de, kino.de, Stayfriends, Statista and t-online.de. The latter is one of the largest websites for display advertising in Germany in terms of the number of users. In addition to placing ads on websites, Ströer also offers advertising campaigns for internet influencers with Tube One. In addition to marketing the influencer themselves, this also includes bringing in advertising customers who want to market their products through the influencer.