{"id":890,"date":"2024-06-02T18:07:30","date_gmt":"2024-06-02T16:07:30","guid":{"rendered":"https:\/\/mediadb.eu\/?p=890"},"modified":"2025-05-06T16:34:51","modified_gmt":"2025-05-06T14:34:51","slug":"9-stroer-se-co-kgaa","status":"publish","type":"post","link":"https:\/\/mediadb.eu\/en\/2024\/06\/02\/9-stroer-se-co-kgaa\/","title":{"rendered":"9. Str\u00f6er SE & Co. KGaA (103rd in DE)"},"content":{"rendered":"

Sales 2024: \u20ac2.05 billion<\/strong><\/p>\n\n\n\n

Overview<\/h2>\n\n\n\n

Str\u00f6er Media is an international marketing company that specializes in online and outdoor advertising. The company, based in Cologne, focuses on advertising in public spaces in addition to several thousand websites. Str\u00f6er currently operates around 300,000 advertising media in the outdoor media sector, such as billboards or advertising columns. These are increasingly also found in animated form, such as digital displays or rotating, illuminated advertising columns. The parent company Str\u00f6er Media includes the corporate segments OOH Media, Content Media and Direct Media.
<\/p>\n\n\n\n

General Information<\/h2>\n\n\n\n

Headquarters<\/strong>
Str\u00f6er SE & Co. KGaA
Str\u00f6er-Allee 1
50999 Cologne
Germany
Telephone<\/strong>: 0049 2236 9645-0
Internet<\/strong>: ir.stroeer.com\/de<\/p>\n\n\n\n

Branches of trade:<\/strong> outdoor advertising, online advertising
Legal form:<\/strong> SE & Co. KGaA
Financial year:<\/strong> 01.01. \u2013 31.12.
Founding year: <\/strong>1990<\/p>\n\n\n\n

Basic economic data (in million euros<\/strong>)<\/p>\n\n\n\n

<\/th>2024<\/th>2023<\/th>2022<\/th>2021<\/th>2020<\/th>2019<\/th>2018<\/th><\/tr><\/thead>
Revenue<\/td>2,05<\/td>1.914<\/td>1.772<\/td>1.627<\/td>1.442<\/td>1.591<\/td>1.582,5<\/td><\/tr>
consolidated profit<\/em><\/td><\/td>112,4<\/td>151,8<\/td>130,3<\/td> 48,6<\/td>119,7<\/td>114,2<\/td><\/tr>
Employees<\/td><\/td>11.504<\/td>10.576<\/td>10.079<\/td>10.003<\/td>12.210<\/td>12.415<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Executives and Directors<\/h2>\n\n\n\n

Board of Directors \/ Management:<\/strong><\/p>\n\n\n\n

    \n
  • Udo M\u00fcller, founder\/co-CEO<\/li>\n\n\n\n
  • Christian Schmalzl, Co-CEO<\/li>\n\n\n\n
  • Henning Gieseke, COO<\/li>\n\n\n\n
  • Christopher Kaiser, Co-CEO, Str\u00f6er Media Solutions<\/li>\n\n\n\n
  • Michael Noth, Co-CEO, Str\u00f6er Media Solutions<\/li>\n\n\n\n
  • Anne Ossenberg, Legal Director, Str\u00f6er SE & Co. KGaA<\/li>\n\n\n\n
  • Birgit Ossendorf-Will, HR Director, Str\u00f6er SE & Co. KGaA<\/li>\n\n\n\n
  • Marc Schmitz, CEO Str\u00f6er Content Group GmbH<\/li>\n\n\n\n
  • Alexander Stotz, CEO of Str\u00f6er Media Deutschland GmbH<\/li>\n<\/ul>\n\n\n\n

    Supervisory Board:<\/strong><\/p>\n\n\n\n

      \n
    • Christoph Vilanek, Chairman, CEO freenet AG<\/li>\n\n\n\n
    • Martin Diederichs, lawyer<\/li>\n\n\n\n
    • Prof. Dr. Stephan Eilers, Partner at Freshfields Bruckhaus Deringer Rechtsanw\u00e4lte, Tax Advisor PartG mbB, Attorney at Law<\/li>\n\n\n\n
    • Elisabeth Lepique, Managing Partner Luther Rechtsanwaltsgesellschaft mbH, Attorney-at-law, Tax Consultant<\/li>\n\n\n\n
    • Barbara Liese-Bloch, Managing Director MONOFIL TECHNIK Gesellschaft f\u00fcr Synthesemonofile mbH, Hennef<\/li>\n\n\n\n
    • Petra Sontheimer, Management Coach & Organizational Consultant at cidpartners GmbH<\/li>\n\n\n\n
    • Dr. Dieter Steinkamp, Senior Advisor at the strategy consulting and consolidation platform Advyce & Company<\/li>\n\n\n\n
    • Ulrich Voigt, Board Member of Sparkasse K\u00f6ln-Bonn<\/li>\n\n\n\n
    • Andreas G\u00fcth, head of the railway and transport union in Kassel (EVG)<\/li>\n\n\n\n
    • Sabine H\u00fcttinger, Head of Portfolio Service Center Region East of Str\u00f6er Deutsche St\u00e4dte Medien GmbH<\/li>\n\n\n\n
    • Christian Kascha, team and project manager for research and consulting projects at Statista GmbH<\/li>\n\n\n\n
    • Simone Kollmann-G\u00f6bels, Senior Vice President Purchasing & Real Estate at Str\u00f6er SE & Co. KGaA<\/li>\n\n\n\n
    • Tobias Meuser, Portfolio Manager (Str\u00f6er)<\/li>\n\n\n\n
    • Christian Sardi\u00f1a Gellesch, Regional Manager Portfolio West\/Rhine (Str\u00f6er)<\/li>\n\n\n\n
    • Tobias Schleich, Chairman of the Works Council of Str\u00f6er Digital Media GmbH<\/li>\n\n\n\n
    • Stephan Somberg, union secretary (ver.di)<\/li>\n<\/ul>\n\n\n\n

      History and Profile<\/h2>\n\n\n\n

      The outdoor advertising company Heinz W. Str\u00f6er GmbH & Co. KG was founded in Cologne in 1963 by Heinz W. Str\u00f6er and initially specialized in billboards. In 1990, the company merged with the co-operator of another advertising agency that competed with Str\u00f6er. Heinz W. Str\u00f6er and his new business partner Udo M\u00fcller thus founded Str\u00f6er City Marketing GmbH, of which they each owned 50 percent. The company underwent another merger in 2002, when other acquired companies were integrated. The name was changed to Str\u00f6er Out-of-Home Media AG. In 2004, Str\u00f6er took over Deutsche St\u00e4dte-Medien GmbH and in 2005, Deutsche Eisenbahn-Reklame. At that time, Str\u00f6er had a turnover of 385 million euros (2005) with 1,350 employees. In 2011, Str\u00f6er bought ECE flatmedia GmbH, then the market leader in digital brand communication and sales promotion in shopping centers. In 2015, Str\u00f6er Media bought the online platform t-online.de and the digital marketer Interactive Media from Telekom. Str\u00f6er offers its approximately 300,000 advertising spaces in the 200 largest German train stations, in and on subways and buses, at the airport, in the largest German shopping centers and digitally in online advertising. Since 2012, Str\u00f6er has also been offering marketing management for social influencers, such as YouTubers, with Tube One.

      In 2010, the Str\u00f6er Out-of Home Media AG share was added to the Prime Standard of the Frankfurt Stock Exchange. In 2015, it was included in the MDAX, but has been back in the SDAX since 2018.
      <\/p>\n\n\n\n

      management<\/h2>\n\n\n\n

      The company segments OOH Media, Content Media and Direct Media are managed by the group holding company Str\u00f6er SE & Co. KGaA, personally liable partner Str\u00f6er Management SE. The Management Board consists of the co-CEOs Udo M\u00fcller and Christian Schmalzl.<\/p>\n\n\n\n

      Business segments<\/h2>\n\n\n\n

      out-of-home media<\/strong><\/p>\n\n\n\n

      The company Str\u00f6er Media started with out-of-home media, such as posters or advertising columns, and is now one of the largest outdoor advertisers in Germany. In addition to the previously mentioned standard advertising media for outdoor advertising, posters and advertising columns, Str\u00f6er also offers more modern advertising techniques, such as illuminated advertising spaces, large advertising spaces such as billboards on building facades, rotating neon signs, city light columns (the modern version of advertising columns), advertising in and on means of transport, etc. The company also generates advertising revenue by setting up street furniture used as advertising media free of charge, such as bus shelters at tram or bus stops or large clocks. In addition to setting up the advertising media, Str\u00f6er Media also takes care of the care and maintenance of the advertising spaces.<\/p>\n\n\n\n

      online advertising<\/strong><\/p>\n\n\n\n

      Str\u00f6er Media is also one of the German market leaders in internet advertising. The company has owned majority stakes in FreeXMedia, Business Ad, Adscale and Str\u00f6er Interactiv since 2012. The Str\u00f6er Group also includes websites such as giga.de, kino.de, Stayfriends, Statista and t-online.de. The latter is one of the largest websites for display advertising in Germany in terms of the number of users. In addition to placing ads on websites, Str\u00f6er also offers advertising campaigns for internet influencers with Tube One. In addition to marketing the influencer themselves, this also includes bringing in advertising customers who want to market their products through the influencer. <\/p>","protected":false},"excerpt":{"rendered":"

      Umsatz 2024: \u20ac 2,05 Mrd. \u00dcberblick Str\u00f6er Media ist ein international t\u00e4tiges Marketingunternehmen, das sich auf Online- und Au\u00dfenwerbung spezialisiert. Das Unternehmen mit Sitz in K\u00f6ln konzentriert sich, neben mehreren tausend Websites, vor allem auf die Werbung im \u00f6ffentlichen Raum. Str\u00f6er betreibt momentan circa 300.000 Werbetr\u00e4ger im Outdoor-Media-Bereich, wie beispielsweise Plakatw\u00e4nde oder Litfa\u00dfs\u00e4ulen. Diese sind […]<\/p>\n","protected":false},"author":249403804,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-deutsche-medienkonzerne","format":"standard","meta":{"tpgb_global_settings":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[771024925],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","hentry","category-die-zehn-groessten-deutschen-medienkonzerne-2022"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"2. June 2024","get_modified_date":"6. May 2025","category_list":{"category":[{"term_id":771024925,"name":"Die zehn gr\u00f6\u00dften deutschen Medienkonzerne 2022","slug":"die-zehn-groessten-deutschen-medienkonzerne-2022","term_group":0,"term_taxonomy_id":8,"taxonomy":"category","description":"","parent":0,"count":10,"filter":"raw","term_order":"0"}],"post_tag":false},"author_name":"mediadb","author_url":"https:\/\/mediadb.eu\/en\/author\/levipaetzold\/","author_email":"levi.paetzold@medienpolitik.eu","author_website":"http:\/\/mediadb2.wordpress.com","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"","author_lastname":"","user_login":"levipaetzold","author_avatar":"","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e9a124ab6f7756b1a3501c05e3f209d1cb3a3b19d0360c5be65858ba27cbdac8?s=96&d=identicon&r=g","comment_count":1,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"Die zehn gr\u00f6\u00dften deutschen Medienkonzerne 2022<\/a> "},"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfHkuM-em","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/users\/249403804"}],"replies":[{"embeddable":true,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":18,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"predecessor-version":[{"id":3166,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/posts\/890\/revisions\/3166"}],"wp:attachment":[{"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediadb.eu\/en\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}